How does Novia's new pricing stack up for you?

written by Terry Huddart

Wednesday, 23 November 2022

Novia has announced a price cut with effect from 1 January 2023 for firms with over £10m AUA on the platform.

The platform is reducing the number of standard tiers from five to three, with the charge for the lower tiers moving from a starting rate of 0.5% to 0.3%. 

Then from 1 July 2023, firms with up to £10m AUA get their share of the discount action, albeit to a slightly lesser degree with the starting rate reduced to 0.35%.

The pace of significant change in the platform market, as well as changes to pricing like Novia’s, means factoring these into your due diligence is essential. 

Naturally, Analyser has your back and the new pricing will be built into the system ready to assess in time for 1 January. But if you’re an Analyser subscriber you can be ahead of the curve before the change is introduced, using our custom pricing functionality to model the new charging.      

Here’s how to do it.

Step 1

Go to ‘my firm’ and select ‘my pricing’

Step 2

Click on ‘add structure,’ select Novia and hit ‘customise’

Step 3

Give the custom pricing structure a name e.g. Novia from 1 January 2023 – you can call it anything you like.

You can then change the AMC boxes from the existing Novia pricing structure to whichever of the new ones applies to you.

This is what the current standard pricing looks like, and will be your starting point:

So for firms up to £10m of AUA wanting to see the charges from July, it’s simply a case of changing the fee in the AMC boxes to the new tiered charging:

It’s the same to model the change for firms with above £10m AUA on the platform with effect from January:

Once you’ve done that, you’re good to go. Whether you’re running general pricing comparisons or at the pricing part of the full due diligence process, all the heatmaps will be fully bespoke to your firm.

If you have preferential terms with Novia plugged into Analyser already, you can also assess how they now shape up compared to the new standard pricing.  

The example below assumes 100% in a pension and at the portfolio sizes shown, for a subset of the market (just for space reasons).    

You can of course model any portfolio scenarios you like, in terms of size, wrapper mix, decumulation, trading charges and more.   

Behold the sheer power you have at your fingertips to model detailed pricing within Analyser.


This is just one of the many ways you can play with the data inside Analyser to understand suitability for your firm and your clients. If you haven’t subscribed yet, why not see it for yourself with a no regrets free trial? You can do that here, by hitting the ‘sign up’ button.

If you’ve already got a Platform Directory account and want to upgrade, simply log in and click on one of the yellow links in the navigation in the top right. From the message that pops up, select ‘Subscribe’ and follow the steps. You’ll be prompted to take the free trial if you haven’t had this previously.